Points to be covered:
1- Define positioning and explain how it is accomplished. Describe the positioning for any 3 different brands of your choice.
2- Define each of the four Ps.What insights might a firm gain by considering the four Cs rather than the four Ps?
3- What is marketing ROI? Why is it difficult to measure?
4- Name and describe the four major sets of variables that might be used in segmenting consumer markets.Which segmenting variables does Starbucks use?
Please read the attached statement before answering