Marketing strategy, mix, and plan & the return on marketing


Points to be covered: 

1- Define positioning and explain how it is accomplished. Describe the positioning for any 3 different brands of your choice. 

2- Define each of the four Ps.What insights might a firm gain by considering the four Cs rather than the four Ps? 

3- What is marketing ROI? Why is it difficult to measure? 

4- Name and describe the four major sets of variables that might be used in segmenting consumer markets.Which segmenting variables does Starbucks use? 


Please read the attached statement before answering

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